khit sense

ROLE IN THIS PROJECT

C-Suite leadership
Creation of product:
concept creation, visual identity, business plan, organisation structure
Strategy :
social media strategy, media buying, business development and partnerships with artists and brands
Creative direction :
creation of visual concepts and production of all content including editorial vision, videos, images
Artists relations
Event management :
event concept and production (The Faces of Rock street exhibition)

In September 2018, 360 Beatz, one of the leading music agencies based in Yangon, approached me to help them develop their artist network and bring added value to the services they already provide.

I proposed to them to create a music media that will help shape the music scene (outside of mainstream media) & develop new opportunities for their music network, and bring in new artists.

Khit Sense was born

I built Khit Sense as a digital platform created by music lovers for music lovers.

The platform showcases the diversity of Myanmar's contemporary music scene.

From pop to hard rock, mainstream to underground, Khit Sense's audience can follow quality content about their favorite artists and serve as a gateway to discover new artists, new genres, and new music all from one Facebook feed.

MISSION:

Bring Myanmar’s favorite music directly to their social media feed
Keep the audience up to date on the latest music news (releases, shows and more)
(Re)-Discover some of Myanmar’s trending artists in a new and compelling way through original content
Share inspiration and experiences to encourage aspirant musicians

Within its 1st year, Khit Sense became the #1 destination for indie music lovers, reached over 100 000 followers, and supported over 30 artists.