french institute in myanmar

cultural program

· music | exhibitions | conferences | film | performance art | virtual reality & more

· december 2015 - march 2019

· YANGON & MANDALAY, MYANMAR

ROLE IN THE PROJECT

• Marketing and communication:

Global strategy, branding and marketing of the events, social media activation and content management, advertising spaces management

• Public Relations:

PR strategy, press releases and press conference management, media monitoring

• Design:

key visuals creation, logos, corporate identity and collaterals, printing process management (posters, booklets, billboards, web, goodies)

• Production support:

stage management, public and artists management, sponsor relations

For over 50 years, The French Institute in Myanmar has been a significant hub in Myanmar’s art and cultural scene. It was for many years one of the only places where artists could express themselves freely and exhibit their work.

Over the years, the institution devoted itself to fulfilling its essential duty by bringing to Yangon and Mandalay ground-breaking shows fostering collaborations between French and Myanmar artists.

I joined the team at the end of 2015 bringing to them my unique set of skills to design the communication strategies for their cultural and courses program and provide production support to the events. I redesigned their social media strategy, developing their Facebook page into a major destination for art lovers through a strong focus on local and visual content. I also redefined the cultural and courses programs visual identity.

From stage to talent management, I provided key support in the production of over 50 events.

KEY PROJECTS

Mingalabar Festival - multi-disciplinary city scale festival
Yangon Photo Festival - 10 year-old documentary photography festival
Pix’Art - Digital Arts festival (VR, digital museum, hackaton)
La French Touch: performance arts festival
French Love Friday concerts series (20 concerts)
Yangon Street Art Festival